Melissa Data Launches Personator to Reduce Fraud and Data Entry Errors in E-Commerce Applications

Melissa Data, a provider of contact data quality and direct marketing solutions, has announced Personator, an integrated data quality web service designed to provide identity verification and fraud prevention for e-commerce applications. Personator offers the ability to determine whether associations between different elements, such as name and address, are correct, thereby increasing accuracy by ensuring a valid and correct link between the data and identity of individual customer contacts.

With the capability to compare incoming customer and prospect data against multi-sourced data sets, including telecom data, USPS data sets, title and deed information, financials, and GIS,  Melissa Data says that Personator can verify an identity, correct addresses, and append missing contact information, providing a level of intelligence that is particularly important in e-commerce and call center applications. The solution can also help to reduce fraud and data entry errors by confirming a name matches an address; correcting address, telephone, and email information; and appending information such as address type as a residence or business, if the property has been vacant for more than 90 days, and if the address is missing a suite or apartment number.

Personator is flexible and cloud-based, supporting multiple protocols such as SOAP, XML, REST, and JSON; Personator’s Check feature allows overall improvement of contact records through data parsing and conservative corrections; its advanced address correction (AAC) technology allows more aggressive corrections and appends to address data.

To request a Personator free trial, click here.   For more on Personator  go here