CONTENTS
BIG DATA QUARTERLY
Fall 2025
editor’s note | Stephanie Simone
2 Data Is the Cornerstone of AI
departments
3 BIG DATA BRIEFING
Key news on big data product launches, partnerships, and acquisitions
6 INSIGHTS | Emily Lesinski
Is Your Data Generating Value or Collecting Digital Dust?
26 TRENDING NOW | Joe McKendrick
Modern Data Governance: Active Metadata, Data Catalogs, and Data Observability
features
4 THE VOICE OF BIG DATA
Eliminating Costly System Downtime With Chaos Engineering: Q&A With Rohan Gupta at R Systems
8 FEATURE ARTICLE | Joe McKendrick
Emerging Technologies: The Most Profound Technology Developments This Year
SPECIAL SECTION > BIG DATA 75
14 Introduction
15 Big Data 75: Big Data Companies Driving Innovation in 2025
24 BIG DATA BY THE NUMBERS
Developers and AI: A Fraught Relationship
columns
28 DIGITAL MARKETING PLAYBOOK | Jim Scott
Data, a Complete Picture
30 DATA DIRECTIONS | Michael Corey & Don Sullivan
The Evolution of Software Licensing Trolls: Are Customers Losing Control?
33 THE IOT INSIDER | Bart Schouw
The Future of IoT Platforms in the Age of AI Coding: A Strategic Crossroads
35 GOVERNING GUIDELINES | Kimberly Nevala
Governance Is for People, Not Machines