Five Minute Briefing - Information Management
August 2, 2012
Five Minute Briefing - Information Management: August 2, 2012. A concise weekly report with key product news, market research and insight for data management professionals and IT executives.
SAP AG introduced a new solution to help organizations gain real-time insights into market trends and customer sentiment. The SAP rapid-deployment solution for sentiment intelligence with SAP HANA is intended to allow users to analyze customer sentiment from social networking sites, communities, wikis, blogs and other sources, and combine the information with CRM data. Customers that have had success getting started with big data analytics are the ones that have set out to solve a very specific use case or set out to solve a specific problem, David Jonker, director of marketing for database and technology at SAP, tells DBTA. "The rapid deployment solution for sentiment intelligence does exactly that."