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Five Minute Briefing - Information Management
May 14, 2021

Five Minute Briefing - Information Management: May 14, 2021. A concise weekly report with key product news, market research and insight for data management professionals and IT executives.

News Flashes

Amplitude, the Digital Optimization System, is acquiring Iteratively, a leader in data planning and instrumentation. With the addition of Iteratively, Amplitude extends its leading data management offering, now empowering customers with a solution for preparing data for analytics and personalization that pairs with their existing built-in capabilities for resolving identities, integrating data sources, and governing quality and access.

KX, a worldwide leader in real-time streaming analytics, is partnering with Databricks, the data and AI company, to drive business value by unifying all data, analytics, and artificial intelligence (AI) to accelerate the growth of ultra-real-time analytics. The partnership combines the power of Databricks' Lakehouse Platform with KX's low latency streaming analytics, time-series, and edge compute capabilities to jointly address market demand for real-time actionable insights, driven by the explosion of sensors and the accelerated digital transformation of all industry sectors.

Melissa, a leading provider of global data quality and address management solutions, is providing full contact intelligence tools and solutions for direct marketers that link personal and professional data for a single contact.