Five Minute Briefing - Information Management
May 4, 2012
Five Minute Briefing - Information Management: May 4, 2012. A concise weekly report with key product news, market research and insight for data management professionals and IT executives.
IBM has announced plans to acquire Tealeaf Technology, Inc., a provider of customer experience analytics software that helps organizations react more quickly to consumer trends. With this agreement, IBM says it will support its Smarter Commerce initiative with the acquisition of qualitative analytics capabilities that provide CMOs, e-commerce, and customer service professionals with real-time and automated insights into customer buying experiences across online and mobile devices.