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Five Minute Briefing - Information Management
October 18, 2012

Five Minute Briefing - Information Management: October 18, 2012. A concise weekly report with key product news, market research and insight for data management professionals and IT executives.

News Flashes

Data management vendor Delphix has released a new version of its database virtualization platform, Delphix 3.0. Featuring new support for Oracle Real Application Clusters (RAC) and Microsoft SQL Server, the latest version expands the power of virtualization across the enterprise database landscape. Virtual databases powered by Delphix 3.0 have capabilities that cannot be duplicated on physical infrastructure, the company contends. "The big benefit of our product is we help companies change their data management SLAs," Jed Yueh, CEO of Delphix, tells 5 Minute Briefing.

Melissa Data, a provider of contact data quality and direct marketing solutions, has announced Personator, an integrated data quality web service designed to provide identity verification and fraud prevention for e-commerce applications. Personator offers the ability to determine whether associations between different elements, such as name and address, are correct, thereby increasing accuracy by ensuring a valid and correct link between the data and identity of individual customer contacts.