DBTA E-EDITION
Trend-Setting Products in Data and Information Management for 2026
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Trends and Applications
After a banner year for the "promise of progress" on AI ambitions, deepening CX fatigue, and ongoing economic volatility, Forrester is predicting 2026 will bring a year of reckoning. According to Sharyn Leaver, chief research officer at Forrester, "Navigating the coming year will take some mindset shifts: from lofty ambition to pragmatism, from experimentation to accountability, from surface-level engagement to meaningful connection." To help make the process of identifying useful products and services easier, each year, DBTA presents a list of Trend-Setting Products, highlighting a commitment to innovation and efforts to provide organizations with tools to address changing market requirements.
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