Closing the Data Foundation Gaps Behind AI-Driven CX in 2026

Disconnected customer data across CRM, ERP, marketing platforms, and legacy systems creates more than operational headaches. It blocks AI initiatives, slows analytics, and forces business teams to work around the data layer instead of trusting it.

You know the problems. But where do you start when everything needs fixing?

Join Informatica's data experts as they walk through four common customer data readiness stages, from siloed systems to AI-ready foundations, and the technical gaps and priorities that define each stage.

In this session, you'll learn:

• The four-stage CX data readiness framework: how to assess where your organization stands today
• Stage-specific technical gaps: which data challenges (MDM, data quality, real-time integration, governance) matter most at each maturity level
• How to create AI readiness: preparing clean, governed, contextualized data that powers marketing, sales and service AI agents
• Implementation patterns: how organizations progress through these stages to enable analytics, automation and compliance

Join this live event on Thursday, January 22, 11 AM PT / 2 PM ET.

Register Now to attend the webinar Closing the Data Foundation Gaps Behind AI-Driven CX in 2026.