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Customer data platforms (CDPs) promise a unified view of the customer. AI agents raised the bar. Agents act on data autonomously and at scale, so they need more than data. They need trusted context: a resolved, governed understanding of who the customer is across the whole enterprise, not just the marketing stack.
In this webinar, Informatica from Salesforce experts explore why agentic AI requires pairing a CDP with a broader enterprise data platform. You'll learn how the two fit together, what the architecture looks like, and how a unified foundation helps companies deliver better customer experiences.
Attendees will learn:
- Where a CDP's profile boundary ends and where an enterprise data platform becomes essential for AI
- Key architectural components to prioritize first for scalable AI and customer experience
- How to expand from initial AI deployment to enterprise adoption without creating data silos
The session will help you understand what to consider for the first rollout and show how organizations can unlock far more value from agentic AI with a strong data foundation.
Join this live event on Wednesday, November 4, at 11 a.m. PT / 2 p.m. ET.
Register now to attend Beyond the CDP: What AI Agents Need from Your Customer Data.
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