Craig Cook, Principal Engineer at Catapult CX

As principal engineer at Catapult CX, Cook helps clients to optimize value in engineering teams, deliver global services, lead engineering communities, and embed modern ways of working like agile, DevOps, and SRE.

Articles by Craig Cook, Principal Engineer at Catapult CX

According to PWC's "Future of Experience" survey, 73% of respondents view customer experience as an important factor in their purchasing decisions. Nevertheless, understanding the customer journey can be a difficult and lengthy process for many product developers. Outdated software, the lack of a customer-focused culture, and data silos all contribute to a negative experience.

Posted July 13, 2023