Five Minute Briefing - Oracle
January 7, 2015
Published in conjunction with the Quest Oracle Community (Quest), this bi-weekly publication contains news, market research, and insight for the Oracle ecosystem, as well as Quest news and information. Subscribers also receive Quest ResearchWire, a bi-monthly research report for the Oracle community.
News Flashes
HP, a member of the Oracle Partner Network (OPN), has introduced HP Digital Customer Experience services for Oracle to help companies plan, build and manage customer experience business solutions for more personalized, consistent interaction with their customers across store, web, mobile and social channels. "Consumers increasingly associate their digital experience with a company's overall brand and reputation, making it even more important to exceed their service expectations and rise above the competition," observed Robert Hildenbrand, vice president, worldwide Oracle Applications Services, HP Enterprise Services.
Oracle has signed an agreement to acquire Datalogix, a provider of digital marketing solutions. Datalogix will become part of the Oracle Data Cloud. The combination of Oracle and Datalogix's Data as a Service cloud solutions is intended to provide marketers and publishers with a deeper understanding of consumers across both digital and traditional channels and enable them to personalize customer interaction to maximize the value of their digital marketing.
TeamSupport.com has achieved integration with Oracle Sales Cloud. TeamSupport is a collaborative, cloud-based B2B customer support software that seeks to enable cooperative customer service and problem solving. The combination is intended to give Oracle customers the ability to integrate their support and sales efforts to gain better visibility into the entire customer experience. The TeamSupport application is also available in the Oracle Cloud Marketplace.
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