Behavioral Analytics Vendor CoolaData Expands U.S. Footprint

Continuing its global expansion, CoolaData has opened an office in New York to support demand for its cloud-based behavioral analytics suite. The company's investors include 83North (formerly Greylock IL) and Carmel Ventures.

CoolaData's solution tracks user behavior across all channels and aggregates the data to help monetize the insights. In addition, the company says, it's not bound to structured queries; it gives users the freedom to ask any business question using CoolaSQL (CQL), a proprietary behavioral extension to the SQL language.

"We've taken a fresh approach in a market dominated by slow moving giants by bringing the most advanced analytics capabilities to more companies and users,” said CoolaData's CEO Tomer Ben Moshe. “CoolaData eliminates the need for an ETL, storage, database infrastructure, visualization and a BI layer, as we provide it all in one. You do not have to be a data scientist or an IT expert to use CoolaData. We make it extremely easy to process millions of events per day, query the data and understand what is happening and how to boost agility."

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