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IOUG Track at Data Summit 2015

For 2015, the Data Summit has a new conference partner.  The IOUG (Independent Oracle Users Group) has joined us to help develop the Data Summit program into the most comprehensive conference on information management and big data for technology and database professionals.  The IOUG track at the Data Summit will focus on big data in the cloud and the evolution of the data warehouse.

Moderator: Alexis KolakEducation ManagerIOUG

Tuesday, May 12, 2015


8:00 a.m. - 9:00 a.m.

WELCOME & KEYNOTE - Understanding the Data Value Chain

9:00 a.m. - 9:45 a.m.

Creating value from data requires a new mind-set. It’s hard to escape silos, whether they are technical or conceptual. To exploit fully the opportunity of Big Data tools and architectures, we need a new way of think- ing that frames data as a raw material of business. The answer is to focus not on the functional components— what you do to data—but on business outcomes and how they can be achieved—what you do with data. This new approach can be cultivated through looking at the data value chain.

MODERATOR: Marydee Ojala, Editor-in-Chief, Online Searcher Magazine, USA

Edd Dumbill, VP Strategy, Silicon Valley Data Science

Agile "AppStore" (SBA) Creation on a Rich Search Index

9:45 a.m. - 10:00 a.m.

The bad reputation of enterprise search will change as more powerful technology allows the extension of search to many enterprise data sources. Once enterprises have done the ground work of indexing all or most of their data, they can do things they had never thought of before, such as easily and rapidly developing Search Based Applications (SBAs) to meet user needs. This talk will present several of the SBAs that populate the AstraZeneca "AppStore" on top of the Sinequa platform.

Hans-Josef Jeanrond, VP Marketing, Sinequa

Rob Hernandez, Data Analytics Lead, CTO Office, AstraZeneca

COFFEE BREAK in the Data Solutions Showcase

10:00 a.m. - 10:45 a.m.

Moderator: Alexis Kolak, Education Manager, IOUG

C101: Blueprint for Architecting Big Data Analytics Solutions

10:45 a.m. - 11:45 a.m.

Big Data Analytics applications are widespread and, given the massive amounts of information now available, are expected to grow exponentially. Big Data application architecture is challenging, but rewards can be game-changing. This session helps you successfully architect Big Data Analytics applications to support your Big Data strategy.

Sunil Ranka, Technical Director - Big Data / Business Intelligence, Teksystem Global Systems

C102: An Introduction to Oracle Enterprise Metadata Manager

12:00 p.m. - 12:45 p.m.

As technology stacks expand and transform over time, one constant shines bright—the need for metadata. Metadata manager tools have come and gone over the years, but they always felt incomplete. The newly released Oracle Enterprise Metadata Manager is the world's first complete metadata tool. This session shows how the tool deals with the standard features of data lineage, impact analysis, and version management applied across a myriad of Oracle and non-Oracle technologies and combines them into a consistent metadata whole, including Oracle Database, Oracle Data Integrator, Oracle Business Intelligence, and Hadoop.

Stewart Bryson, Red Pill Analytics

ATTENDEE LUNCH in the Data Solutions Showcase

12:45 p.m. - 2:00 p.m.

C103: Integration of a SQL Database Oracle and a NoSQL Database Cassandra for a High Data Volume Big Data Application

2:00 p.m. - 2:45 p.m.

Oracle is a strong relational database management system that well serves the use cases for which it was originally designed, such as OLTP applications. But for applications with big/fast data processing requirements, it makes both business and technical sense to have an integrated database system. Cassandra is a non-ACID, NoSQL key-value pair database that uses a sharding approach for horizontal scalability and is built on guiding principles that are opposite for those guiding the Oracle database. This session discusses how Apex Supply Chain Technologies built an integrated POC database system for a transformative supply chain cloud-based

Rao S Kasinadhuni, Database Technologist, Vice President, JPMorgan

COFFEE BREAK in the Data Solutions Showcase

2:45 p.m. - 3:15 p.m.

C104: Data Warehousing with Hadoop and Integration with OBIEE 11g Leveraging Oracle Big Data Discovery (BDD) and Big Data SQL

3:15 p.m. - 4:00 p.m.

Increasing interest in using Hadoop for data management, transformation, and analysis had led to significant development efforts by companies to enhance and extend Hadoop framework and offer a range of different Hadoop solutions. Many of these solutions can be used to enhance and extend the current BI and data warehousing environment. However, architecting such a system requires understanding of not just Hadoop but a broad range of related projects in the Hadoop ecosystem such as Flume, Hive, Impala, Oozie, Sqoop, etc. It also requires an understanding of the existing Enterprise Data Warehousing systems but more importantly how they integrate with various tools in the Hadoop ecosystem. The newest release of Oracle Business Intelligence shows Oracle's continued efforts in trying to integrate its Oracle Business Intelligence Platform with big data technologies such as Hadoop and Hive.

Pravin Patil, Practice Director, BI/EPM, Apps Associates LLC

C105: Analytics: Traditional Versus Big Data

4:15 p.m. - 5:00 p.m.

Big Data insight is getting tremendous attention across all organizations, but data mining and analytics are not new methodology. This presentation emphasizes how Big Data technologies are helping data discovery and turning information and knowledge into wisdom. This presentation not only helps you understand different types of analytic techniques using examples, but also explains how Hadoop is contributing to the success of analytics.

Anand Rai, DBA, Verizon Wireless

NETWORKING RECEPTION in the Data Solutions Showcase

5:00 p.m. - 6:00 p.m.

Wednesday, May 13, 2015

CONTINENTAL BREAKFAST in the Data Solutions Showcase

8:00 a.m. - 9:00 a.m.

OPENING PANEL - Resolving Data Conundrums

9:00 a.m. - 10:00 a.m.

Opening the second day of Data Summit 2015, our illustrious panel addresses the main issues facing data scientists, Big Data analysts, business strategists, and technology aficionados. Is Hadoop to be dumped? Will we drown in data lakes? Are we virtualizing to the max? What’s on the data horizon? Big Data gets lots of attention these days. From a business and a technology perspective, how can we get the most benefit out of Big Data?

Miles Kehoe, Founder & President, New Idea Engineering

Anne Buff, Business Solutions Manager, SAS Best Practices, SAS Institute

COFFEE BREAK in the Data Solutions Showcase

10:00 a.m. - 10:45 a.m.

Moderator: Alexis Kolak, Education Manager, IOUG

C201: The New Analytic Paradigm: The Big Evolution of BI

10:45 a.m. - 11:30 a.m.

Big Data is not a new solution regarding business intelligence (BI), but rather a technology and approach that changes how we create and deploy data solutions. As the architecture of our data warehouses evolves to include these new data sources, new and dynamic reporting methods using complete datasets instead of smaller data samples appear. At EPAM Systems, changes in how data is ingested and integrated using a Big Data cluster, and then using the data in the cluster to service the structured data warehouse as well as discovery reporting directly connected to the Big Data repository, involves both pitfalls and successes.

Ian Abramson, Senior Consultant, SWI

C202: Big Data Analytics in Oracle Database 12c With Oracle Advanced Analytics and Big Data SQL

11:45 a.m. - 12:30 p.m.

Oracle Advanced Analytics Option (OAA) extends the Oracle database to a powerful and scalable Big Data predictive analytics platform. OAA provides 15 high-performance, scalable SQL data mining functions that help companies deliver fast predictions and insights that can keep pace with their growing Big Data environment. By moving data mining algorithms to run as native analytical SQL functions that mine all data types (structured, unstructured, and transactional), Oracle eliminates data movement, automates knowledge discovery, and accelerates the transformation of Big Data to actionable insights from days/weeks to minutes/hours. Additionally, Big Data SQL extends OAA’s reach to the Big Data Appliance. Presented are a product overview, several brief demo(s), and two to three customer cases.

Charlie Berger, Senior Director of Product Management, Oracle Advanced Analytics and Data Mining, Oracle Corporation Twitter: CharlieDataMine


12:30 p.m. - 2:00 p.m.

C203: Introduction to R, for Big Data Analysis

2:00 p.m. - 2:45 p.m.

More and more companies are implementing Big Data solutions, many with the prospect of someday doing something with the data that is being collected. In this hands-on session we get down to brass tacks. Beginning with the setup of core tools and a runthrough of the R language, we get familiar with Oracle R offerings. Begin manipulating data in R and derive useful statistics from sample data. Go over where this data can be sourced and how results can be displayed into useful graphs. A great way for beginners to R to get a jump-start.

Harold A Dost, Senior Consultant, Raastech

C204: Hadoop and Oracle Integration: Lessons Learned

3:00 p.m. - 3:45 p.m.

Aaron Werman, First Data Corporation, discusdrd experiences and technical considerations integrating Oracle with Hadoop (and some other big data/NoSQL) in a dozen applications. This session looks at a range of needs from data warehousing to OLTP an at Oracle working in conjunction with batch tools such as Hive and new messaging tools including Spark and Kafka.

Aaron Werman, FirstData

CLOSING KEYNOTE - Data Disruption and Innovation

4:00 p.m. - 5:00 p.m.

The culmination of Data Summit involves both a look back at what we’ve learned and a look forward toward best use cases for data-driven environments. Big Data holds much promise for innovative forward thinking, while at the same time disrupting some time-honored business practices and beliefs. Big Data changes how we interact with information and encourages a reimagining of how we think about our data and what we can do with it.

MODERATOR: Marydee Ojala, Editor-in-Chief, Online Searcher Magazine, USA

John O'Brien, Principal Advisor and CEO, Radiant Advisors

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