With twelve major providers offering fixed line and/or mobile services, the telecommunications industry is highly competitive. Telecoms face added competition in the form of over-the-top applications that cut into profits. And with consumers in this industry being highly informed, they demand and expect regular service improvements. If unsatisfied, they are willing to switch network providers with little remorse. To maintain profitability, telecommunications and broadcast network providers must offset substantial infrastructure costs by maximizing network utilization, delivering the highest value-to-service ratio, and retaining/acquiring customers to grow market share.