Enterprises today are constantly on the lookout to deliver enhanced services to stay competitive and generate new revenue streams. In a data driven world, the most popular applications are the ones that deliver more “fact-based” insight to the enduser, that helps them make their next move. From banking services, to travel websites, online stores, social media sites and more, every application today collects data that can be used to provide value to their customers. To that extent, customers everywhere are also expecting more than just a “good experience” with their web and mobile applications. Data analytics is that hook. It has the means to harness data that is being collected, by organizing and presenting information to the end-user, and can provide informative insights.