Helping the Fortune 100 Access a 360-degree Customer View Through a Self-serve Data Hub

By deploying Impala and allowing for self-service data discovery, Magnify can offer clients a web-based solution through which they interact directly with Hadoop. Where they used to distribute Microsoft Excel reports to customers every one or two days, deal­ers now can search on their own by customer, sales deal, or even service type. Impala is used to query millions of rows to identify specific records that match the dealers’ criteria.

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