In this new era of digital connectivity, whole industries are being fundamentally reshaped as organizations scramble to build new business models, tap new markets and create new sources of competitive advantage. However, in the rush to open up new digital channels, businesses cannot afford to lose sight of the need to identify and engage with individuals using a huge range of mobile devices. Mastering digital identities can transform an organization’s position in the digital economy. This study, sponsored by Oracle, assesses the role identity plays in the digital economy.