Database administrators are still in demand despite the shift to the cloud, the advent of DevOps, and the automation of many IT tasks. In fact, DBAs are becoming more critical to IT departments: their technical background and expertise in data storage and integration means they are in the ideal position to take on strategic and advisory roles with regards to the tasks that have now been taken on by technology. In this white paper, we explore how the DBA role has changed, and how DBAs now play an equally critical but more management-oriented role in IT departments.