How big is "Big Data"? Estimates put the amount of data in existence at this time at more than a zettabyte (or a trillion gigabytes), which would be the equivalent of 75 billion fully loaded iPads. All this data is streaming into and through enterprises from transactions, remote devices, partner sites and user-generated content. Formats vary from structured, relational data to graphics and video. How is this data managed? How is it leveraged for business advantage? Learn more from DBTA's "Best Practices in Data Management beginning with analyst Joseph McKendrick's research-based article "Big Data - Big Challenges, Big Opportunities".