5 MINUTE BRIEFING INFORMATION MANAGEMENT

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Five Minute Briefing - Information Management
May 21, 2019

Five Minute Briefing - Information Management: May 21, 2019. A concise weekly report with key product news, market research and insight for data management professionals and IT executives.


News Flashes

In a keynote at Data Summit 2019 titled "Digital Transformation Is Business Transformation: How to Incorporate AI Technology Into a 130-Year-Old Company" Helena Deus, technology research director, Elsevier, showcased how the company combines content and data with analytics and technology to help researchers to make new discoveries and have more impact on society, and clinicians to treat patients better and save more lives.

Emerging technologies such as AI, IoT, and machine learning are changing what is knowable about customers. At the same time, the frequency of data misuse is leading government entities and individuals to demand higher standards of accountability.

Whether the enterprise is completely new to machine learning (ML) or it has already trained and deployed a model from scratch, Google Cloud Platform has a variety of tools to help the company start using ML right now. Sara Robinson, developer advocate, Google, centered her presentation around the basics of machine learning during her Data Summit 2019 presentation, "Exploring Machine Learning on the Google Cloud Platform."

The world of data management and administration is rapidly changing as organizations digitally transform. In a presentation at Data Summit 2019, Craig S. Mullins, Craig S. Mullins, president & principal consultant, Mullins Consulting, Inc., looked at how database management systems are changing and adapting to modern IT needs.

A.M. Turing Award Laureate and database technology pioneer Michael Stonebraker delivered the welcome keynote at Data Summit 2019, titled "Big Data, Technological Disruption, and the 800-Pound Gorilla in the Corner."

Depending on who you talk to, AI will either enable massive productivity gains from your employees or replace them entirely. All the debating aside, AI is coming, and companies need to understand how to harness it.

The customer experience (CX) is prime territory for employing AI technologies. Built upon mobile use and location data, bot services help customers with a variety of services, ranging from in-room amenities and dinner reservations to event tickets.

In 2017, The Economist declared that the world's most valuable resource is no longer oil but is instead data, said Lee Levitt, business strategist at Oracle, during a keynote at Data Summit 2019. Information is driving huge advantage, said Levitt, noting that extensive use of customer analytics has a large impact on corporate performance, and successful companies outperform their competitors across the full customer lifecycle.

With edge computing becoming the next big thing, AI on-the-edge is quickly following suit. It unlocks a whole new world of possibilities, including predicting customer needs before they even know them. To tap into this opportunity, organizations don't need to choose a risky "all in" approach; a small iterative approach reduces the risk while ensuring edge AI projects aligns the overall business strategy.

At Data Summit 2019, Matthew Deyette, chief customer officer, presented a keynote titled The Evolution of Big Data Analytics, Data Summit 2019. Data availability for AI, regardless of what the goal is, is a critical problem, said Deyette.

Data is flowing into organizations from a previously unimaginable array of sources and at unprecedented speed and volume. This means that the challenges of cleaning, deduplicating, and integrating data are increasing.

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