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Five Minute Briefing - Information Management
October 11, 2012

Five Minute Briefing - Information Management: October 11, 2012. A concise weekly report with key product news, market research and insight for data management professionals and IT executives.

News Flashes

Simba Technologies has partnered with Hortonworks, a commercial vendor of Apache Hadoop, to provide ODBC access to Hortonworks Data Platform. The use of Simba's Apache Hive ODBC Driver with SQL Connector is aimed at providing Hortonworks customers with easy access to their data for BI and analytics using the SQL-based application of their choice. "Simba's Apache Hive ODBC Driver technology makes it easier for our customers to harness the power of their big data using popular and familiar BI and analytics applications," says Shaun Connolly, Hortonworks' VP, Strategy.

SAP AG announced the availability of the SAP Precision Retailing solution, which is designed to help companies reach consumers at the moment of decision. The enterprise solution delivers personalized offers and suggestions in real time to consumers across multiple channels, including mobile devices, in-store kiosks and websites. "The solution we just launched bridges the gap between the consumer at the point of decision who needs to make a purchase and the ocean of data - and we extract the needle in the haystack - that piece of information that will help the consumer make a decision," Herve Pluche, vice president, Retail Consumer Mobile Initiative, SAP Labs, tells 5 Minute Briefing.