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DBTA E-EDITION
February 2011 - UPDATE

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Trends and Applications

DBTA recently presented the third in a series of educational webcasts focused on managing and leveraging big data. The webcast, "Using SQL to Explore Any Data on Hadoop in the Cloud," showed how Amazon Elastic MapReduce, a hosted Hadoop web service, combined with Karmasphere Analyst, provides a rapid onramp to big data using SQL. Presented by Adam Gray, product manager, Amazon Elastic MapReduce, and Martin Hall, co-founder, president and CEO, Karmasphere, the webcast was hosted by Tom Wilson, president, DBTA and Unisphere Research. Setting the context for Gray's and Hall's presentations, Wilson observed that, according to the findings a recent study of data growth conducted by Unisphere Research among members of the Independent Oracle Users Group (IOUG), data is growing at 9 out of 10 respondents'organizations, and at rates of more than 50% a year at 16% of the respondents' organizations. But it is not simply the growth of data that is the problem; it is the size of the resident data that is thwarting the ability of organizations to not only manage - but extract business value from - these vast and potentially rich repositories of information, Wilson said.

A new survey of 430 members of the Oracle Applications Users Group (OAUG) reveals that organizations lack a sense of urgency about securing critical data, and the greatest challenges to securing application and data environments are primarily organizational and budget-related. The survey was conducted by Unisphere Research, a division of Information Today, Inc., in partnership with Application Security, Inc. (AppSec), a provider of database security, risk and compliance solutions, in December 2010. According to the OAUG's 2011 Data Security report, "Managing Information in Insecure Times," 53% of respondents stated that budget was the greatest impediment holding back information security efforts. Thirty-three percent claimed a lack of an understanding of the threats prevents them from rallying support for countermeasures. And more than one-quarter of respondents cited a disconnect between IT teams and executive management as a major impediment to implementing proper security measures. The study shows a serious lack of understanding and concern for data and application security in today's organizations, according to Thom VanHorn, vice president global marketing at AppSec. "My take-away from the study is that there is a lack of communication, there is a lack of buy-in at the highest levels, and there is not a focus on implementing best practices," VanHorn says.

The market for data warehouse appliances - solutions consisting of integrated software and hardware - is heating up, with new twists emerging from both established and new appliance vendors. Netezza, an early proponent of the appliance approach, was acquired in November 2010 by IBM. Here, Phil Francisco, vice president, product management and product marketing for IBM Netezza, shares his views on what's changing and what's ahead for appliances. Going forward, he anticipates that there will be very specific, vertically-oriented solutions that are built on appliances, which will take into account the kinds of data models and the kind of functionality that is required for industries such as telco, retail, and financial services.

The SHARE conference convenes on February 27th in Anaheim, with an agenda packed with industry initiatives and knowledge-sharing on the latest best practices and technology trends. In this Q&A, SHARE president Janet Sun provides her vision for the IBM users group in the coming years. "We see the mainframe as the center of the enterprise IT universe. If you don't think so, try unplugging it," says Sun. "Our organization focuses on enterprise IT, and that includes the mainframe. Today's SHARE membership continues to strive to leverage advances in information technology, and SHARE is a great place to do that."

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