DBTA E-EDITION
January 2014 - UPDATE

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Trends and Applications

To say that big data is the sum of its volume, variety, and velocity is a lot like saying that nuclear power is simply and irreducibly a function of fission, decay, and fusion. It's to ignore the societal and economic factors that—for good or ill—ultimately determine how big data gets used. In other words, if we want to understand how big data has changed data integration, we need to consider the ways in which we're using—or in which we want to use—big data.

DBTA is seeking speakers who possess unique insight into leading technologies, and experience with successful IT and business strategies for the Data Summit conference in New York City, May 12-14, 2014. The deadline to submit your proposal is January 31, 2014.

While all the excitement is currently focused on new-age solutions that have surfaced in the past few years—NoSQL, NewSQL, cloud, and open source databases—there is still a great deal of uncertainty and consternation among corporate and IT leaders as to what role new data sources will play in business futures.

In today's business landscape, organizations are increasingly focusing on improving the customer experience to ensure that they're staying with, or ahead of, the competition. It's widely understood that in order to improve the customer experience, it's imperative that organizations understand the customer and tailor their services or products to each demographic and customer segment. However, two major developments are bringing about a marked change to this tried-and-true customer experience strategy: the proliferation of big data and the shrinking size of customer segments.

Providing "enterprise BI" that includes social analytics will be a significant challenge to many enterprises in the near future. This is one of the primary reasons for the success of the new wave of innovative and easy-to-use BI and social media analytical tools within the last several years.

Volume is only one of the challenges organizations face. Real-time processing of in-motion high-velocity feeds is crucial to truly unlock big data's potential. A look at where data is originating and being consumed puts the opportunity and importance of velocity processing into context. What's the solution?

Institutions around the world depend on Vernon Systems Limited, based in Auckland, New Zealand, to provide sophisticated collection management and web access for cultural treasures. Revelation Software's products have been core to Vernon Systems' business, providing the main development environment for Vernon Systems since it was founded in 1986.

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