DBTA E-EDITION
January 2017

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Trends and Applications

As enterprises accelerate their movement of data into the cloud, a slew of new challenges are presenting themselves on the security front. For users of external or public cloud services, the risks are well understood. However, private and hybrid clouds are not immune to security vulnerabilities either. Thanks to private clouds, data is proliferating across various parts of the enterprise, along with the potential for insider abuse, according to a new Unisphere Research report.

Big data is not the end-all, be-all of marketing strategies. It's not that big data is too simplistic, rather, it's that our standard way of using data is limiting. Typical big data analytics are incapable of painting the full picture of consumer behaviors and often fail to quickly provide complete insights. When this happens, marketers end up with broad insights that miss the mark when translated into real-world advertisements and campaigns.

The past year was a blockbuster one for those working in the data space. Businesses have wrapped their fates around data analytics in an even tighter embrace as competition intensifies and the drive for greater innovation becomes a top priority. The year ahead promises to get even more interesting, especially for data managers and professionals. Leading experts in the field have witnessed a number of data trends emerge in 2016, and now see new developments coming into view for 2017.


Columns - Applications Insight

Java started its life in the early 1990s as an attempt to develop an architecture-independent language that could be used in consumer electronics and other embedded contexts. It found itself in the right place at the right time when the web exploded in the mid-1990s and over the next 10 years became one of the mainstays of web development. Today, Java remains as popular as ever. It's arguably the most popular programming language of our generation.


Columns - Database Elaborations

There was a time when what you saw was what you got. Building up the components of a business intelligence area was very straight-forward. A staging area was a staging area; an operational data store was an operational data store. But like buying a pitcher of beer for $2, or gas for less than a dollar per gallon, those days are gone. The dynamics have changed, things are more federated, and IT must accept more than one standard tool.


Columns - DBA Corner

The industry is changing, the way that DBAs work is changing, and database systems are changing. We all need to come to grips with the fact that the way we worked in the past is no longer the way we work with today's modern database environment.


Columns - My View

Recently, in a blog post, Amazon announced that its AWS division would be launching a managed services offering. This offering will be aimed at enterprise customers who are interested in adopting Amazon's cloud infrastructure. Specifically, the Fortune 1000 and the Global 2000 are the prime customers here and the purpose of the launch is to "accelerate cloud adoption."


Columns - SQL Server Drill Down

One of the long-standing differentiators between SQL Server's Enterprise Edition (EE) and Standard Edition (SE), besides price, were the large number of features available only in EE. This is also true for other lower editions of SQL Server such as Web Edition and Express Edition. But there's big news in the air!


MV Community

Each year, Database Trends and Applications magazine spotlights solutions that aim to help organizations derive greater benefit from their data, make decisions faster, and work smarter and more securely. Several MV solutions have made the cut this year, including products from Kore Technologies, Revelation Software, and Rocket Software.

As 2016 comes to a close, experts in the MultiValue community are looking ahead at what 2017 may offer in the MV space. Steve O'Neal, a principal solutions architect at Rocket Software, believes open standards will continue to be important even as they continue to change. Additionally the trend towards using real-time integration and RESTful web services for integrating MultiValue applications will continue and accelerate as more cloud-based and mobile applications become available, Keith Lambert, vice president of marketing and business development at Kore, explained.

Rocket Software is updating its UniVerse application platform to include support for new languages and enhance replication for high availability and disaster recovery. Additional upgrades to the platform include streamlined audit logging to automate compliance documentation for regulations and standards such as HIPAA and PCI.

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