DBTA E-EDITION
March 2014 - UPDATE

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Trends and Applications

Data Protection - An Old Problem Just Gets Bigger

Alyssa Johnson, who became president of the OAUG in January, recently spoke with DBTA about the challenges and choices facing OAUG members. A major topic of discussion for Oracle users at the upcoming COLLABORATE 14 conference will be how and when to migrate to E-Business Suite 12, says Johnson. Covering a range of business areas, including CRM, financial management, supply chain management, EBS is a backbone suite of ERP applications on which many companies rely to run their businesses. End of support is looming for 11i, Johnson says, and it's time to decide on 12.1.3 or 12.2 and start planning that upgrade now.

Today, businesses are ending up with more and more critical dependency on their data infrastructure. If underlying database systems are not available, manufacturing floors cannot operate, stock exchanges cannot trade, retail stores cannot sell, banks cannot serve customers, mobile phone users cannot place calls, stadiums cannot host sports games, gyms cannot verify their subscribers' identity. Here is a look at some of the trends and how they are going to impact data management professionals.

Forward-looking CIOs and IT organizations are exploring new strategies for tapping into non-traditional sources of information such as websites, tweets and blogs. While this is a step in right direction, it misses the bigger picture of the big data landscape.

Along with big data there come some fundamental challenges. The biggest challenge is that big data is not able to be analyzed using standard analytical software. There is new technology called "textual disambiguation" which allows raw unstructured text to have its context specifically determined.

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