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DBTA E-EDITION
October 2012 - UPDATE

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Trends and Applications

Simba Technologies has partnered with Hortonworks, a commercial vendor of Apache Hadoop, to provide ODBC access to Hortonworks Data Platform. The use of Simba's Apache Hive ODBC Driver with SQL Connector is aimed at providing Hortonworks customers with easy access to their data for BI and analytics using the SQL-based application of their choice. "Simba's Apache Hive ODBC Driver technology makes it easier for our customers to harness the power of their big data using popular and familiar BI and analytics applications," says Shaun Connolly, Hortonworks' VP, Strategy.

Oracle CEO Larry Ellison laid out four key products in his opening keynote at Oracle OpenWorld this year. The announcements - all related to the cloud - include an Oracle IaaS offering in addition to PaaS and SaaS; the addition of an Oracle Private Cloud option; Oracle Database 12c; and the new Exadata X3.

Melissa Data, a provider of contact data quality and direct marketing solutions, has announced Personator, an integrated data quality web service designed to provide identity verification and fraud prevention for e-commerce applications. Personator offers the ability to determine whether associations between different elements, such as name and address, are correct, thereby increasing accuracy by ensuring a valid and correct link between the data and identity of individual customer contacts.

Software operates the products and services that we use and rely on in our daily lives. It is often the competitive differentiation for the business. As software increases in size, complexity, and importance to the business, so do the business demands on development teams. Developers are increasingly accountable to deliver more innovation, under shorter development cycles, without negatively impacting quality. Compounding this complexity is today's norm of geographically distributed teams and code coming in from third-party teams. With so many moving parts, it's difficult for management to get visibility across their internal and external supply chain. Yet, without early warning into potential quality risks that could impact release schedules or create long term technical debt, there may be little time to actually do something about it before the business or customers are impacted.

The recent explosion of mobile applications has dramatically altered the consumer landscape, making it the norm for users and customers alike to expect access and support anytime, anywhere. With Cisco recently reporting that mobile-connected devices are set to exceed the world's population this year, it's no surprise that the surge is overflowing into the enterprise. While there are a few leading innovators in enterprise mobility, the vast majority of businesses are still struggling to take the first steps towards a streamlined strategy. The question is no longer "Do we?" but "How do we?"

Percona Live 2012, a MySQL conference, was held in New York City. With nearly 300 attendees participating, the first day of the event featured tutorials with in-depth presentations on specific topics, while the second day focused on conference sessions. Also new at Percona Live this year was an exhibit hall for MySQL ecosystem participants to put their products on display and network with potential customers. Sponsors included Clustrix, Continuent, ScaleArc, Nimbus Data, Fusion-io, Tokutek, Codership, Couchbase, Akiban, Ospero, ParElastic, SkySQL, ScaleBase, and New Relic.

Application performance management (APM) software provider Precise has announced the availability of Precise 9.5, a major product release designed to help organizations deliver a better experience for customers using their cloud and mobile applications. Precise 9.5 rapidly detects and analyzes application problems resulting from server and storage virtualization resource contention, and also addresses the challenge of managing mobile traffic growth. The new release focuses on three key themes, all with the common goal of identifying and resolving potential problems before they can affect the customer experience or cause an outage, Sherman Wood, vice president of product at Precise, tells DBTA.

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