October 2016 - UPDATE

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Trends and Applications

Business intelligence (BI) and analytics are at the top of corporate agendas this year, and with good reason. The competitive environment is intense, and business leaders are demanding they have access to greater insights about their customers, markets, and internal operations to make better and faster decisions—often in real time. There have also been dramatic changes with BI and analytics tools and platforms. The three Cs—cloud, consolidation, and collaboration—are elevating BI and analytics to new heights within enterprises and gaining newfound respect at the highest levels.

One hundred-fifty million people use Snapchat every day. Moreover, the playing field for mobile apps is much broader than MapQuest or Pokémon GO, the free-to-play, location-based augmented reality game for iOS and Android devices, which became so wildly popular this summer that there were reports of it causing some players to walk blindly off a cliff and others into traffic. To adequately manage this unprecedented level of capacity, data centers need to up their compute, storage, and memory capabilities.