The holy grail of marketers is to attain a 360-degree view of customers in order to increase brand loyalty and understand preferences and purchases for a more personalized approach. Technologies are available to help make that goal a reality.

Brand and marketing teams often have questions about how to segment and classify users based on various attributes. This is used to identify cohorts and consequently run campaigns with strategic plans. This presentation shows how a data analyst can collect relative data and give sense to analysis output.

If you take a step back, a 360-degree view begins with a successful integration strategy--a really good one! In this talk, Benedetti shares two different stories, one in B2B and another in B2C, on how CloverDX helped enable customers to achieve a 360-degree view without too much of an investment and left them empowered to bring in more data as they grow in the future.

The demand to become a data-driven business with a competitive edge in the rapidly changing economy is greater now than ever. With the constant explosion of data within the organizations and across the industry, companies are increasingly moving toward leveraging data for business decisions and analytics.

Wayfair, one of the world's leading home furnishing platforms, has undergone immense and rapid growth, analyzing data all along the way. The successful creation of a retail holiday pushed its systems to the limit. "Way Day," as it's affectionately known, was full of highs and lows, and showed the team it needed to transform not only to the cloud but also to a high performance, low latency database. Wayfair lives and breathes on data-driven decision making that impacts the entire customer experience. Data science has been the core driver of Wayfair's success. The Aerospke NoSQL database enables a highly scalable, fault tolerant, and performance driven environment for customer intelligence, product recommendations, and real-time marketing.

With the rise of Big Data, IoT, and AI, useful sources of data are emerging and new opportunities are being created.

Location data is critical to closing the gap between the online and offline world. By leveraging location data, marketers can create impactful moments to influence the behavior of the consumer. This session reveals how location data is the cookie for the real world and how it empowers marketers to run unique campaigns to drive real results in a highly measured way.

Blockchain, the distributed ledger technology, is expected to impact a diverse range of industries, from agriculture to accounting to healthcare. From guaranteeing the authenticity of products to safeguarding transactions, blockchain holds wide-ranging potential.

Blockchain technology has emerged as an innovative and easy-to-adopt approach to improve anti-counterfeit measures in different industries and delivers a significant positive social impact. It offers a transparent environment where it is impossible to duplicate products and there is no need to rely on trust alone. This presentation shows how to use a blockchain with smart contracts to track products at every step of the production and sales process and make this information available to anyone.