by Joe McKendrick

The year 2010 brought many new challenges and opportunities to data managers' jobs everywhere. Companies, still recovering from a savage recession, increasingly turned to the power of analytics to turn data stores into actionable insights, and hopefully gain an edge over less data-savvy competitors. At the same time, data managers and administrators alike found themselves tasked with managing and maintaining the integrity of rapidly multiplying volumes of data, often presented in a dizzying array of formats and structures. New tools and approaches were sought; and the market churning with promising new offerings embracing virtualization, consolidation and information lifecycle management. Where will this lead in the year ahead? Can we expect an acceleration of these initiatives and more? DBTA looked at new industry research, and spoke with leading experts in the data management space, to identify the top trends for 2011. Full article.

To stay on top of all the trends, subscribe to Database Trends and Applications magazine.