The pervasive nature of data continues unabated, leaving organizations more awash in data than ever before. Technology has enabled the access and leveraging of information to heights undreamed of a generation ago. Between corporate dashboards and internet Googling, vast quantities of information are truly at one's finger tips. Data-driven, domain-driven, model-driven ... the data itself is a force to be met and managed. When managed well, users never explicitly think about the databases that persist all that data.

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