If you haven't paid attention to the new social media, you're doing yourself a disservice. Just as email was a game-changer in the 1980s and the internet revolutionized society in the 1990s, social media is making a huge impact on the way people work and interact today. Personally, I was skeptical about social networking until some good friends persuaded me to give it a trial run. It seemed like a great way to dither away some valuable time, but I didn't see the business value in the whole proposition until I tried it.

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