Pandit Prasad, product marketing manager at IBM, is spearheading strategic product marketing tactics and execution. He is also leading several global marketing strategy and brand level marketing programs. Prasad is also a technical expert on enterprise applications. Prior to IBM, Prasad was an IT applications architect at Candle Corporation. At Candle, he led a team of developers and analysts, designed and architected their CRM and Enterprise data warehouse / analytics implementations. Prasad started his career as an enterprise application developer and moved on to become a consultant working for PwC and other consulting companies. As a consultant, he implemented ERP and CRM applications for several fortune 500 companies.