Brent Dykes

Brent Dykes is an evangelist and analytics expert with Adobe Analytics who has spent more than 10 years consulting with global 1000 companies. He’s also a published author, including his book, “Web Analytics Action Hero.”

Articles by Brent Dykes

Amazon CEO Jeff Bezos is quoted as saying, "What's dangerous is to not evolve." His company has followed this mantra to the point where you can't tell any more if Amazon is a retail, media, or tech company. Organizations must follow Bezos' advice when it comes to evolving their digital analytics efforts or choose to live dangerously in an increasingly data-driven world.

Posted July 08, 2015