Despite the rise of big data, data warehousing is far from dead. While traditional, static data warehouses may have indeed seen their day, an agile data warehouse — one that can map to the needs of the business and change as the business changes — is quickly on the rise. Many of the conversations today around big data revolve around volume and while that is certainly valid, the issue is also about understanding data in context to make valuable business decisions. Do you really understand why a consumer takes action to buy? How do their purchases relate? When will they do it again? Big data is limited when it comes to answering these questions. An agile approach — one that gives even big data a life beyond its initial purpose — is the value data warehousing can bring to bear and is critical to long-term business success.
Posted December 19, 2012