Survivorship, known as the Golden Record in data terms, allows for the creation of a single, accurate and complete version of a customer record. A new technique for Golden Record selection offers a much more effective and logical approach when it comes to record survivorship. The most powerful future for data quality lies in the new and unique ability to discern contact data quality information and select the surviving record based on the level of quality of the information provided.
Posted October 23, 2013