Dun & Bradstreet Create Analytics Studio to Handle a Variety of Data Sources

Dun & Bradstreet, a provider of business decisioning data and analytics, is releasing the D&B Analytics Studio.

The platform is a secure, cloud-based analytics platform that will provide clients with a single, integrated solution to explore, synthesize, and operationalize data and analytics in order to remain competitive in the era of digital transformation.

The wide array of development tools, predefined model functions, and Dun & Bradstreet content and scores help accelerate data integration, analysis, and time to operationalize.

In addition, the platform provides access to non-traditional (alternative) data sources that can be incorporated into predictive models alongside traditional data to provide more sophisticated and accurate business insights. 

“Our customers need to see business changes in real-time across all business dimensions and relationships to assess impact and ensure that they are adjusting their business strategies to changing market conditions,” said Stephen C. Daffron, president at Dun & Bradstreet. “With D&B Analytics Studio, our clients will have access to Dun & Bradstreet’s commercial data, as well as alternative data sources, in one consolidated platform to more easily experiment and evolve their strategies.”

Equipped with advanced analytics and visualization capabilities, D&B Analytics Studio will enable clients to analyze business trends, identify top predictors, and evolve models and strategies in a quick, efficient manner to react to changing market conditions.

The solution offers benefits that include providing:

  • Leading business insights from a combination of access to the Dun & Bradstreet Data Cloud, alternative data sources and customer-owned data sources that the customer can load into their secure partition of the platform
  • Secure, flexible and scalable cloud-based technology stack that scales based on client needs and is secured with industry standard encryption protocols
  • Access to B2B data and analytics subject matter expertise and consultative services
  • Advanced analytics tools that allow clients to use predefined Dun & Bradstreet analytics functions or code their own using advanced AI/ML capabilities

D&B Analytics Studio will give clients access to the Data Cloud, which includes access to the entire business universe and rich business insights like financials, payment history, spend activity, and other signals so they can analyze trends, identify predictors, build optimized models, and quickly operationalize them.

The availability of alternative data sources will also provide access to information such as technology installs, debtor information, intent data, and commercial property records. With the proliferation of connected devices and more digital transactions, the generation of this “digital exhaust” data can be key to providing insights that traditional data alone cannot.

“We built D&B Analytics Studio to help our clients experiment with data and analytics using the most powerful source of commercial data on the planet,” said Daffron. “Adding the additional insights provided by alternative data allows our customers to make more powerful, data-inspired decisions to drive their businesses. We will continue to innovate on the ways we source and deliver our data to enable our clients to remain competitive in an ever-changing digital landscape.”

For more information about this news, visit https://www.dnb.com/.



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