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Entrinsik Announces Appointment of Vice President of Marketing and Informer Sales; New Director of Channel Partnerships


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Entrinsik, Inc., a provider of innovative, web-based operational reporting and analysis solutions, has named Sharon Shelton to the newly created position of vice president of marketing and Informer sales. The new release of Informer Web Reporting now gives users access to information from multiple systems, platforms, or locations, eliminating data silo constraints with or without a data warehouse, and Shelton will be responsible for leading Entrinsik's Informer sales and overall marketing operations worldwide.

Entrinsik has grown significantly over the past several years, and now has nearly 700 customers, 15 partners, and thousands of users around the world. Shelton will report directly to Doug Leupen, Entrinsik's President and CEO. Shelton brings more than 20 years of experience working for Fortune 100 companies, small technology start-ups and nonprofit organizations in various levels of marketing and sales leadership, with the last 10 focused exclusively on technology solutions.

"We believe that Sharon's leadership qualities, integrity, proven track record and her laser-like focus on results will continue to be tremendous assets to Entrinsik," says Leupen. "We are excited to have Sharon take on a more expansive leadership role as we respond to growing demand for our software in new markets."

Separately, Entrinsik also announced the appointment of Chris Reeves to director of channel partnerships. Reeves will oversee the company's overall channel sales and marketing initiatives to further increase visibility among solution providers and support the success of partner companies.

Entrinsik partners with value added resellers, systems integrators, and consultants in various industries to deliver Informer Web Reporting, a web-based reporting solution. With over 11 years of marketing, product development, and business development experience in the technology industry, Reeves has a proven track record of success in helping solution providers grow their business by integrating complementary products to deliver a comprehensive solution.

"Chris' appointment represents another important step in supporting Entrinsik's growing business", says Doug Leupen, CEO and president at Entrinsik. "Solution providers who specialize in helping small and mid-size companies will clearly be attracted to Informer's partner program opportunities to achieve greater market exposure and expanded business and revenue opportunities."

For more information on Entrinsik's Informer Partnership program, go here.


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