IBM inventors have patented a technique for gaining new insights by combining big data from distributed cloud services with data stored on local IT systems. The new approach, dubbed with the unwieldy name of “Dynamically Optimized Distributed Cloud Computing-based Business Process Management (BPM) System,” provides a method for developing enterprise applications that more seamlessly combine locally-stored data from business process across an enterprise with cloud-based big data. This approach will make it easier to manage business operations and gain new insights by accessing, integrating and analyzing data – regardless of where it's stored.
“Combining business processes and data from cloud services with information stored on-site will allow business leaders to optimize their operations, particularly during times of peak performance,” said Dennis Quan, IBM vice president of cloud infrastructure services. “Our patented technique removes barriers and challenges that are inhibiting companies of all sizes from accessing all of the cloud infrastructure and services they need to get the job done.”
IBM cites an example of the solution in action: a retailer can tap in-house sales records to analyze customer shopping habits, while combining data from multiple cloud-based services such as online ratings and reviews. This unified approach will enable companies to deliver personalize coupons, offers, promotions via marketing campaigns across a variety of sales channels. All while being able to modify campaigns in real-time.
More information is available at the IBM website.