Interana Launches Event-Based Analytics Solution

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Interana has introduced an event-based analytics solution to answer critical business questions about how customers behave and products are used.

Interana was founded by two engineers from Facebook, Bobby Johnson and Lior Abraham, and Ann Johnson, who was a fromer engineer with Intel. 

According to the company, there is a large analytics void when it comes to event data which can inform an organization about its growth, retention, conversion, and engagement between customers and its products. Traditionally, event data has been stored using time-consuming methods of ETL including extracting the data from outside sources, transforming it to fit operational needs, and loading the data into an end target. Interana’s new solution will cut this process from days to seconds with their event-based analytics solution.  

Espousing the philosophy that event data holds the key business metrics that companies care about most, Interana says the proprietary aspect of its solution is a database that has been specifically designed for event time data. Many methods in the past involved using general-purpose systems which were not designed to answer the types of questions posed by event data and it also took days to process.

“We have clocked it at over one hundred million rows per second per core, which is getting to be as fast as physically possible to scan through these lines,” stated Ann Johnson.  This allows users to perform ad hoc queries, to explore data, and discover trends and patterns through features such as time series, distributions, and funnels. According to the company, Interana’ solution is helping business decision makers and data teams identify new opportunities for growth, customer retention, product conversion and engagement in a fraction of the time it takes today, and it is   well-suited for social, e-commerce, media and entertainment, gaming, telecommunications and SaaS companies that produce massive amounts of event data.

In early 2013, Interana completed a series A round of funding,  raising in total $8.2 million from Battery Ventures, Data Collective, SV Angel, Fuel Capital and YCombinator. Board members include Mark Leslie, former CEO, Veritas; Jeff Rothschild, vice president of engineering, Facebook; and Alex Benik, partner, Battery Ventures.

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