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Learn How to Define an Effective Data Strategy at Data Summit 2018


Data strategy is a commonly misunderstood term and everybody defines it differently.  But to really harness the power of your data, you need a solid strategy that incorporates everything—from security to data governance to choosing the right technologies, says Lynda Partner, VP, Marketing & Analytics as a Service, Pythian, who will present a talk at Data Summit 2018 titled “The Business of Data: Defining Your Strategy.”

Partner will cover the five key elements of a successful data strategy; what is driving the need for a new type of data platform (including analytics, data science, and machine learning); how a modern data platform can deliver self-service analytics, empowering more people with data; new use cases that are impacting how companies make technology choices; and what you can do now to take your data strategy to the next level

Too often, says Partner, people lose the connection between what they are trying to do and what the business requires.  Defining a data strategy helps to align IT plans with business goals, helps to measure its success, helps with getting funding, and helps IT organizations ultimately demonstrate results as it relates to the business. Strategy is about creating a plan around data to align with corporate strategy in a way that everyone can buy into and stay focused, she notes.

While this may sound simple, it is actually incredibly difficult for most people to abstract what they are doing up a layer and find the right balance. But without the ability to communicate the data strategy to the C-suite, IT organizations risk getting the support and funding they need for their projects, and may in the long term fall short of goals. In her talk, Partner will use examples of strategies that provided value to Pythian customers and demonstrate different approaches to creating a strategy.

Data Summit 2018 will take place at the Hyatt Regency Boston, May 22-23, with pre-conference workshops on Monday, May 21. Cognitive Computing Summit and Hadoop Day will also be co-located at the event.

Partner will give her talk on Tuesday, May 22, 2018, at 10:45 am at Data Summit.

For more information about Data Summit 2018, and to register, go here.

To review the Data Summit program, go to www.dbta.com/DataSummit/2018/Program.aspx


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