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Melissa Combines Data Integration and Data Quality in New Customer Data Management Platform


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Melissa, a provider of global data quality and identity verification solutions, has launched Contact Zone as a comprehensive customer data management platform.

Optimized for organizations that want to make trusted data available across the enterprise through the  combination of Pentaho Data Integration (PDI) and Melissa global data verification and enrichment tools, Contact Zone offers extraction, transformation, and loading (ETL) capabilities with data cleansing and enrichment functionality to help data stewards achieve a single customer view, break down information silos, improve data quality, and develop CRM and marketing strategies that boost revenue.

Strong customer relationships are built on clean, reliable data that is updated, enhanced, and managed effectively as part of a long-term business strategy, according to Bud Walker, vice president, enterprise sales and strategy, Melissa. To help data stewards achieve their goals, Contact Zone's data cleansing and enrichment capabilities are delivered in a single platform that enables unstructured data to become trusted, actionable information, fueling better decisions and more productive operations, he added.

Contact Zone offers an intuitive, graphical, drag-and-drop design environment. Data managers can visually design data transformations, apply standards, and cleanse and enrich big data stores for easy reporting, analysis, and migration to the data warehouse. With hundreds of integrated database connectors, Contact Zone offers ETL capabilities for all types of relational and big data. Data can be easily imported from different sources, and exported as clean, enhanced data ready for meaningful and accurate enterprise analytics.

Contact Zone offers a proven, scalable, standards-based architecture; its full spectrum of data quality operations including profiling, generalized cleansing, address/name/phone/email verification, global ID verification, IP and geo-location, deduping and golden records, can be executed via Hadoop or the cloud as either batch or real-time processes.

Click here for more insight on Melissa's Contact Zone customer data management platform. 


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