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Melissa Data Announces SmartMover Component for Microsoft SSIS Data Quality and Enrichment


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Melissa Data Corp, a provider of contact data quality and integration solutions, introduced its SmartMover Component for Microsoft's SQL Server Integration Services (SSIS) at the PASS Summit 2011. 

SmartMover is a "unique component for SSIS," Greg Brown, director of marketing for Melissa Data, tells 5 Minute Briefing.  "There are not a whole lot of data quality components that are available currently for SSIS."

According to Brown, every year, approximately 40 million individuals, families and businesses move in the U.S. SmartMover allows users to update U.S. and Canadian customer records with new move updated addresses, helping businesses stay in contact with their customers, while reducing wasted time, money, and postage on undeliverable-as-addressed mail.

The SmartMover component allows companies to identify undeliverable and incomplete addresses; lower postage, printing, and mail preparation costs; increase the speed of USPS and Canada Post processing and mail delivery; reduce undeliverable mail by getting the most current address data; and meet USPS Move Update requirements for First-Class and Standard Mail discounts.

SmartMover joins a line of data transformation components from Melissa Data for SSIS, including the Contact Verification Component, Fuzzy Matching Component and Data Profiling Component.  The acceptance of Melissa Data's toolkit for SSIS has been strong, says Brown, noting that "it has been probably our greatest growth sector in our product stack." For more information on SmartMover or other Data Quality Components for SSIS, go to www.melissadata.com/ssis


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