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Melissa Data Introduces Integrated Global Address Verification for Microsoft Dynamics CRM


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Melissa Data has introduced data quality integration for Microsoft Dynamics CRM to simplify global address verification for enterprise users. Available as a pre-integrated package with Microsoft Dynamics CRM, the Melissa Data plugin enables global address verification capabilities without complex programming or development resources. It allows users to verify, cleanse, transliterate, format and geocode addresses as they are entered, validating information for more than 240 countries and territories in real-time.

“Organizations using Microsoft Dynamics are committed to marketing smarter and selling more effectively, yet often face hurdles in the costly and complex development process related to managing address data from all over the world. By offering a pre-packaged integration with Microsoft Dynamics CRM, we are dramatically simplifying the process and adding tangible value as business becomes more global in nature," said Bud Walker, vice president of enterprise sales and strategy, Melissa Data. "Enterprise CRM users are clamoring for global address verification, and this integration is essential in enhancing and validating customer information in real time as it enters the master CRM system."

A trial of the Melissa Data's Global Address Verification solution for Microsoft Dynamics CRM is available for download here.


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