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Melissa Extends Location Intelligence Toolset with Geographic Risk Intelligence


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Melissa, a provider of global contact data quality and identity verification solutions, has added  geographic risk data to its location intelligence tools and services. Through a partnership with HazardHub, a provider of geographic risk datasets for U.S. properties, natural hazard data such as wind, fire, water, or earthquake risk can be associated with specific properties to enable a greater level of risk awareness and location intelligence. Coupled with Melissa's property and mortgage data enhancements, users have an end-to-end property intelligence solution that provides enriched property data supported by precise risk scores.

Melissa's location intelligence toolset includes capabilities such as address verification, geocoding and reverse geocoding, IP location, and U.S. property data enhancements on over 140 million U.S. properties including parcel and building information, calculated value, homeowner and mortgage information, sales history, and more. Based on multisourced datasets, users have real-time access to as many as 165 different metrics on individual residential or commercial properties. Hazard data scores are based on information from sources such as FEMA, NOAA, and state and local governments, and include risk of flooding, wildfire, lightning strikes, straight-line winds, hurricanes, tornadoes, earthquakes, and more.

By partnering with HazardHub, Melissa is  creating a single platform for accessing real-time property data to enable a well-rounded view of risk, blended with other data quality options like address verification and geocoding without having to establish multiple contracts or vendor relationships, said Bud Walker, vice president, Enterprise Sales and Strategy, Melissa.  

Melissa's property intelligence solution also includes Master Address Table (MAT) technology, offering accurate and detailed information on 190+ million U.S. and Canadian addresses. In addition to verified address elements, MAT provides geographic information (latitude-longitude, census tract/block number, county name, and FIPS) which is ideal for analytics, mapping, and logistics applications. MAT provides valid addresses within a given area, no matter how the address changes or if new addresses become availablemaking it well suited for first responders who need to quickly identify an address and accelerate services. MAT also helps users optimize route planning, resource allocation, analytics, utilities management (water/gas/waste), and risk assessment.

Melissa's property intelligence tools and services are available as software, on-premises, and web APIs, integrations for numerous third-party platforms, and batch service processing. For more information, go to www.melissa.com.


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