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New Alteryx Release Makes Predictive and Customer Analytics Easier for Business Users


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Alteryx, a provider of data blending and advanced analytics software, has introduced Alteryx Analytics 9.0 to make it easier for data analysts and business users to do predictive and customer analytics. According to the company, Alteryx Analytics 9.0 helps uncover data insights for organizations from both major and emerging repositories of customer insight information, without the need to code and without requiring data scientists. 

“Through user-centric design and the most scalable analytics platform, Alteryx destroys the barrier for the non-PhDs to make data-driven decisions,” said George Mathew, president and COO of Alteryx. “We’re delivering a high fidelity experience to blend data and build advanced analytic models without being a programmer. Alteryx is the software instrument of change for all analytical leaders from the back office to the boardroom.”

Delivering the ability to blend data and build advanced analytic models without being a programmer, the 9.0 release leverages social media data feeds from DataSift and GNIP support, sales and marketing data from Google Analytics and Marketo,  and emerging customer-data centric enterprise-scale data warehouses such as Amazon Redshift, Pivotal, Greenplum and HP Vertica.

And, for the companies that have data in SAS files, via a new connector in Alteryx 9.0, this data can now be blended with data from multiple sources. Alteryx can now write back to SAS files, enabling a faster and simpler way to create datasets for use in SAS analytical models. These read/write capabilities are also available for IBM SPSS files.

Addtionally, Alteryx Analytics 9.0 delivers a platform for predictive analytics, as well as a new server solution and a simpler creation of analytic apps that can handle sophisticated, enterprise-class requirements. With over 30 drag-and-drop predictive analytics tools based on the R language, the new Alteryx release provides capabilities to scale the volume of data that can be analyzed using these R-based tools, making it simpler to create analytic apps through a consumer-friendly UI for on and off premise cloud deployments. New capabilities include: integration of the Revolution Analytics platform to simplify and scale predictive analytics beyond the memory limitations of R, simpler creation of analytic apps through an intuitive UI design built directly into the Alteryx workflow, and new on-premise server solution that unifies the user experience for analytic app consumers across the server and Alteryx Analytics Gallery.

Alteryx Analytics 9.0 is now available and a14-day trial is available at www.alteryx.com/download.


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