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New Plug-In Enables Real-Time Address Verification for Online Merchants


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Melissa Data, a provider of contact data quality and integration solutions, has introduced a new data quality plug-in for users of Shopware e-commerce software. The Shopware plug-in enables online merchants to verify and correct addresses as they are entered, validating information from more than 240 countries and territories in real-time. The plug-in incorporates Melissa Data’s Global Address Verification capabilities and was developed by NetzTurm GmbH, a service provider for the implementation of online stores, search engine optimization and web design.

“With data quality integrated into Shopware, online shoppers have only one step between shopping cart and checkout, which can drastically reduce the drop-off rate during the checkout process. Bad data is eliminated at the source, improving the customer’s overall shopping experience with faster, easier order entry and fewer delivery errors,” said Gary Van Roekel, COO, Melissa Data. “For the online merchant, accurate shipping and billing information is everything – reducing online fraud, enabling smooth operations and ensuring the best overall customer service.”

With the plug-in, online merchants can validate and cleanse international addresses, correcting and standardizing them into the official postal format of each geographic locale, and adding missing components such as postal codes or region. Data fields are populated automatically using an efficient type-ahead feature that auto-completes entries after the first few digits or letters have been entered. In addition to ensuring lower shipping costs, timely deliveries and lower return rates, better customer data can improve the success rate of merchants’ direct marketing activities.

Both Melissa Data and NetzTurm also plan to develop further joint plug-in technologies for other e-commerce platforms in the future.

For more information about Melissa Data, go here


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