Splice Machine Partners with RedPoint Global on Big Data Digital Marketing Platform

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Splice Machine has formed a strategic partnership with RedPoint Global, to provide a marketing solution for big data.

According to the vendors, with database technology from Splice Machine and cross-channel marketing and data quality technology from RedPoint, the partnership provides a platform that can use big data to enable personalized, real-time interactions to engage customers across channels. The goal is to enable marketers to create unified customer profiles, as well as take action on insights gleaned from that data and send relevant offers in real-time across all customer touch points.

“Marketers have traditionally planned their strategies across two dimensions: time and money. Today’s smart marketers compete on three dimensions: data, time and money,” said Monte Zweben, co-founder and CEO, Splice Machine. “Together with RedPoint, we are giving companies the ability to harvest data to dynamically create 360-degree views of their customers, and communicate relevant offers and messages that engage and delight customers across all touch points in real time. Our partnership with RedPoint provides a highly scalable, omni-channel marketing application for marketers.”

Splice Machine’s Hadoop RDBMS has been integrated and certified on RedPoint’s Convergent Marketing Platform for the solution which is aimed at enabling enterprises to protect their marketing technology investment through affordable access to all their data (social, mobile, click streams, website behaviors) across a constantly evolving list of channels. The solution will complement any existing Hadoop deployment, including those on the Cloudera, MapR and Hortonworks distributions, according to the vendors.

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