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2015 View from the Top: Melissa Data


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WalkerView From the Top Bud Walker, Vice President of Enterprise Sales & Strategy

Establishing Authoritative Customer Data with ID Verification & Fraud Prevention

The conflation of data today from social media, corporate websites, CRMs, market research, and other business sources presents a significant challenge for companies in verifying, storing and, ultimately, analyzing data.

For companies with an e-commerce presence, this challenge is exacerbated by the prevalence of fraud. According to a LexisNexis® study, “42% of U.S. merchants who support online channels are reporting an increase in fraud” over the previous year.

In addition to fraud, there is also the commonplace reality that customers frequently mistype their mailing address, email address, or other contact information on Web forms. These errors, both intentional and unintentional, are costly as well as detrimental to a company’s overall data quality objectives.

We want to empower customers to ensure their omnichannel e-commerce platforms are not a source of incorrect, incomplete, or fraudulent data. Personator®, our real-time Cloud data verification service, does just that. It provides a simple and cost-effective way to cross-match contact data from multiple sources in real-time to quickly ID people, and help correct billing and shipping data that would otherwise lead to late or undeliverable shipments, poor customer satisfaction, and extra costs.

Stay tuned for more from Melissa Data on how Personator helps companies take information capture and verification to the next level to optimize performance at every point along the data analytic landscape.


Melissa Data
www.melissadata.com


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