View from the Top: Basho

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Bobby Patrick, CMO, Basho

View from the Top by Bobby Patrick, CMO, Basho

Over the past year it has been great to see the “Big Data” moniker lose some of its glamour as a catch-all phrase. Fortunately, Hadoop’s role is now well understood for processing massive amount of old data for analytics for use cases, which are not sensitive to latency. But, increasing numbers of companies are building new applications that are driving real competitive advantage and disrupting established markets—on the Web, over mobile, or in the Cloud—generating massive amounts of “Big Data.” In these new cases, latency matters.

Latency must not be compromised when scaling. Operations must be simple. Above all, availability is paramount.

Enter the fast and distributed data revolution: a revolution designed to power interactive Web and mobile applications, scale sensor and M2M data, reliably store health records, speed notifications, manage user profile and session data, support rapid analytics and logging, and scale cloud platforms.

Basho created Riak, an open-source, distributed database that provides extreme high-availability, fault-tolerance, and operational simplicity. Riak is used by thousands of companies, including over 30% of the Fortune 50.

While all data is “Big,” it is critically important to distinguish use cases. It is important to choose technology “fit for purpose.” For those building applications where an “always-available” customer experience matters, zero-data loss is the goal, and rapid scalability at ultra low cost of operations is important, Riak and Riak CS are available to download anytime.