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Five Minute Briefing - Information Management
November 4, 2011

Five Minute Briefing - Information Management: November 4, 2011. A concise weekly report with key product news, market research and insight for data management professionals and IT executives.

News Flashes

DBTA had the opportunity to host a webcast this week featuring the Tableau application for big data running on Aster Data, delivered in part by Marc Parrish, vice president for Retention and Loyalty Marketing at Barnes & Noble. This was the most heavily attended webcast in the DBTA Webcast Series and includes one of the most cogent descriptions of the big data phenomenon you are likely to hear courtesy of Stephanie McReynolds, director of Product Marketing at Aster Data, during the question-and-answer session at the end of the event.

Sybase has unveiled a new version of the Sybase IQ high performance column-based analytics database, due to be generally available by the end of November. "This really is an extension into big data - and big data is characterized by a lot of things - but we see the trends in the market around MapReduce and Hadoop in database analytics and we have added those capabilities into IQ 15. 4," Dan Lahl, director of product marketing at Sybase, tells 5 Minute Briefing. With the new release of IQ, he notes, Sybase IQ provides customers a "have it your way" approach.